Media Education in Elementary Essay Example | Topics and Well Written Essays - 250 words

Media Education in Elementary - Essay Example The students should be capacitated to read media messages and also create their own media messages. I definitely agree with Bill Bigelow that advertisements to a very large extent promote wrong perceptions. They make the viewer very uncomfortable by threatening the esteem of the viewer who start believing in the false claims and overlook the actual product. Advertisements are designed with only one rationale- maximum profit to the company. Therefore, they make all sorts of false claims to attract the viewer. However, a viewer with sufficient knowledge of semiotics can never be deceived. This is because semiotics help the viewer unfold the actual meanings hidden in the ads. I liked his approach of teaching global studies and the one in which students wrote about the effects of ads on their personality. The newly emerged interest in the field of masculinity study has undoubtedly offered a variety of genres like magazines, journals, albums, videos, ads etc. However I would like to menti on the not-so-good effects of this growing research- firstly, the potential psychologically damaging effects of violent ads on young adolescent boys. Secondly, the well toned attractive body of male models threatens the self esteem of the male audience.