Innovation through the next generation Essay Example | Topics and Well Written Essays - 750 words

Innovation through the next coevals - Essay ExampleInitially their prices were not set or developed for the normal mobile phone user. moroseberry bush 8900 is still mainly targeted to the line of merchandise clan (BlackBerry Torch 9800 & 9810, 2011). The cell phone offers preloaded with the trial version of Microsoft Office and now provides the ability to edit, set and save the documents directly on mobile phone. The blackberry also focuses the elite business class with radio connectivity option for faster, speedy paced Internet connections when the subscriber needs it the most. Blackberry has now been stimulated with the young propagation capturing style and fashion. Along with multimedia, and camera, Blackberry has preloaded a series of applications and games such as facebook, twitter which is targeted directly to the younker and social networking groups. RIM has also offered a new software store namely Blackberry App globe with thousands of applications that cater many ki nds of audience. Impact of the Blackberry Billboard In the given photo, it looks as if a gamey side of a cell phone is displayed. This point is not understandable as why the root eld of the advertisement of Blackberry is kept to be too much on the gloomy side. Reappearance and repetition of the work Blackberry poses a negative impact of dragging the potency customer on tedium and irritating side rather than programming and scripting the core features of Blackberry. Blackberry app world is advertised in a very small typeface size and at a top left corner where the accident of being overlooked may arise. Viewer of this advertisement may not pay any perplexity to such an ignored piece of information (Mobile Phone Archive Banana Kuwait Blog). Regardless of the age group, the overall theme of World of Innovation does not make any sense as the so called innovative features displayed in the advertise, are also offered by some other cell phone manufacturers including Nokia, Apple and so on So what is innovative in this advertisement billboard is just a matter of misleading the potential customer, as all the innovative features offered, are already in the knowledge of the potential customer. Since the younger generation is moving ahead of these upcoming features in the cellular phones, therefore by showing them facebook, twitter, gmail cannot attract them in a great deal. Whereas the elder class has distinct dispositions regarding the type of cell phones that they use. Elite business class prefer those cell phones which have the options of emails, documentations, spreadsheets and contact data bases etc, unfortunately, none of these features are marketed in this particular billboard advertisement. Rest of the elder class prefers to use simple, durable, reliable and economic cell phones but, yet here again, this Blackberry advertisement fails to fulfill their expectations. Impact of Colors in Blackberry Billboard Colors have a substantial emotional and psychol ogical impact in advertising any brand or product. The predominant colors utilize in the subject that I chose are strong and dark colors, comprising of black, navy blue and deep red colors. Deep and dark colors generally portray sentiments of power, evil, mystery and death. On the other hand, Black also gives a sentiment of elegancy, depth and feeling of perspective. According to Color Wheel Pro, black serves in gathering attention towards the advertisement. In my opinion, Black and other dark colors have been used in this advertise