Children and the Media/Advertising Essay -- essays research papers

It has been noted that the media and advertising industries have targeted the children in the process of selling products and services. Children are in the age range that is almost influenced and are most desired for companies to sell products to. Minors are one-year-old and are therefore potential long-term consumers. Some of these advertising industries involve companies selling credit cards, tobacco, alcohol, clothing and fast food. According to marketing right James U. McNeal, PhD, author of "The Kids Market Myths and Realities" (Paramount Market Publishing, 1999), children under 12 already spend a $28 billion a year. Teen-agers spend $ nose candy billion. Children also influence another $249 billion spent by their parents. At the same time they are helping these companies prey and destroy teensy-weensy minds. According to him "Advertising is a massive, multi-million dollar project thats having an enormous partake on child development." "The sheer volum e of advertising is growing promptly and invading new areas of childhood, like our schools." A garner protesting psychologists involvement in childrens advertising was written by Commercial Alert, a Washington, D.C., advocacy organization. The letter calls marketing to children a violation of APAs mission of mitigating human suffering, improving the particularise of both individuals and society, and helping the public develop informed judgments. It urged the APA to challenge what it calls an " demoralize of psychologi...