The Broadway Café

The products offered by Broad air coffeehouse coffees, teas, bread, sandwiches, soups and salads ar all homemade. This means that clients give limit a feel of creation comfy and at home with the products offered by the cafe. Moreover, the cafe also does non apply that feel of world too commercializedized, comp atomic number 18d with major coffee shop brands that sustain sprung in recent years. With the modifiedized products of Broadway coffeehouse, its patrons feel special that they are part of a anomalous cafe experience. Broadway Cafe is part of the write up of the metropolis.The Cafe started operating in 1952. It is dread(a) that it continues to operate to this day. Although, in some aspects, it has not caught up with technological and operational innovations, it is already a part of the citys history and part of the local odor that make the city unique. Because of this, city residents who have developed a fondness for the Cafe leave behind not want to fascinate it close bring. Grandfather knew either guest of the cafe. This is part of the unique experience of divergence to the Cafe.In Ernest Hemingways A Moveable Feast, he described his experiences of going to various cafes in Paris. With grandad knowing every client of the cafe, they developed associations and the customers became even much trusty to the Broadway Cafe. Small operations. The Broadway Cafe has small operations. As such, it can easily implement changes without disrupting every major operations. The operational expense of the Cafe is not very large. in that respectfore, the profits of the Cafe could be easily reinvested into the business. 2. Weaknesses of the Cafe. Only grandfather knows the recipes.This is a weakness because when grandfather dies, because no unrivalled else go away be able to retrieve the recipes and write them gobble up. There should be at least one other person who knows the recipes and write them down so it would be easy to walkway them on. Customer information and data are not stored anywhere else. Knowing every customer of the Cafe is great However, save grandfather knows them all. It would also be intermit for these information to be written down so that I leave behind get to know the existing customers and develop friendship with them, too. Orders are taken manually.Taking orders manually is time-consuming. roughly customers whitethorn be in a hurry and this process testament surely slow them down. Investing in a good P. O. S. dust will religious service the Cafe take and serve orders to a greater extent quickly. Inventory tracking is outdated and given to mistakes. Without an effective inventory tracking system, mistakes will be committed and costs may even go up much than necessary. 3. Threats to the Cafe. Entry of new Cafe in the city. The growth of Starbucks in the past disco biscuit has been remarkable. It has penetrated virtually every major city in the world.The entry of Starbucks and other comme rcial cafe in our city will be a threat to the Broadway Cafe. As such, the Cafe will have to profit on its strengths and upgrade its operations so it can compete with the commercial cafes. The frugal downturn. With the present economic downturn being faced by the United States, the spend power of customers is diminished. As such, they may select to forego going to the Cafe because of economic reasons. 4. Recommendations for upgrading and bringing the Cafe into the 21st century. take advantage on the strengths of Broadway Cafe.Essentially, the way that grandfather set every customer will be recreated. I, as the manager, and the employees of the Cafe will be trained to know every customer and establish friendship with them. Document (on telecasting and on paper) the recipes of the Cafe. This is a sure way of preserving the knowledge of grandfather through the generations to come. If his recipes are committed to paper, the Cafe will be able to include two or more chefs who can help in preparing the orders of customers. Purchase a computerized Point-of-Sale system plus inventory tracking software.By automating the processes of winning order and of tracking inventory, the Cafe will become more efficient and customers do not have to wait in long lines to be served. The twenty first gear century has become very engaged for working professionals. They would appreciate if orders were taken and served more quickly than before. Craft and implement a marketing plan for the Cafe. Word-of-mouth will remain as the major marketing strategy of the company. However, with the advent of the 21st century, a marketing plan needs to be crafted and implemented, including the creation of a website and the sponsorship of events in the Cafe premises.