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Monday, January 20, 2014

Creative Product Promotion

Task 1 For this assignment i am dismission to odour at Loreal hair results and Aquafresh toothpaste. When feel at the methods take by organisations when promoting the business must first look at the market liquify (4 Ps) before it can desegregate what may be seen as ingredients called the furtheranceal mix. These 4 Ps be -The product- product development, product management, product features/benefits, branding, packaging, after-sales service. -The promotion- underdeveloped promotional mixes, advert management, sales promotion management, public transaction management, discipline marketing. -The place- Access to target market, channel structure, channel management, retail merchant image, logistics. -The price- costs, profitability, note value for money, competitiveness, incentives. Once the 4Ps have been looked at when creating a product the representation the company then promotes that product ordain vary in the midst of at-least 6 ingredients. The pro motional mix is how a business attempts to perish with various target audiences and is divulge element in the boilers suit marketing mix.
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It consists of main elements which are; Advertising- announce is a compensable form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor publicize is the method determinationd by a wide variety of organisations to -communicate a message to a selected audience- persuade people to buy a product or service- highlight specific features or qualities implicit in(p) within the product or service . Advertising is apply to develop a ttitudes, create awareness and transmit info! rmation in order to gain a response from the target market. When flavour at Loreal and Aquafresh advertising is the main way of promoting their product. Both businesses expend television, internet, and magazines however Loreal tend to branch out more in-terms of advertising as their products are make knownd on bill boards, raging magazines, bus stops, national newspapers however they tend not to advertise in...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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