brand personlities:ibm and appple Question attempted: Identify cardinal brands deep down the same product category that project different images to the consumer. refute the different projected images by comparing and contrasting the dickens different brands. What techniques did the marketer use to create these images? How would you explain this frugal attempt in the light of the self- concept of the buyer? administrator Summary Products are created in factories but brands are created in the mind of the prospect. These immortal words symbolize the power of stigmatisation and the criticality of brand management.
Every brand has a character and is thus able to position itself in the mind of the prospect. Products in the same category whitethorn solve the same worry but, all consumers dont buy the same product. roughly base their finalitys on price while some may decide on the basis of the benefit they derive from that product. The conclusiveness making process is sometimes long and arduous bu...If you deficiency to get a full essay, order it on our website:
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